Board of Directors

This section includes the Profiles of the Board of Directors of The Character Group plc.

Carmel Warren

Non-Executive Chair

Carmel Warren was appointed to the Board in April 2021 and assumed the Chair in January 2024. Carmel is an experienced executive at both operational and board levels.  She is currently a non-executive director of Fonix Mobile plc, an AIM listed company. Prior to this Carmel served as Chief Financial Officer of D4t4 Solutions Plc (D4t4), the AIM quoted specialist in data platforms. During her earlier career she spent eleven years with ExxonMobil in key financial and operational roles within the organisation and, for five years, operated her own Consultancy. She worked at E&Y from 1986 – 1990, where she qualified as a Chartered Accountant.

Carmel is Chair of the Audit Committee and a member of each of the Remuneration and Nominations Committees.

Jonathan Diver

Joint Managing Director

Jon Diver joined the business in September 1991 from Rainbow Toys Limited, where he was Senior Marketing Executive. He became Group Marketing Director in August 1994 and has developed close working relationships with the Group’s suppliers, including Licensors and Manufacturers. He has played a key role in determining and delivering the group’s diversified product development strategy. Jon is a past chair of the British Toy & Hobby Association.

Jon is jointly responsibility with Mr Shah for the setting and implementation of the Group’s corporate and competitive strategy and managing its commercial affairs.

Kiran Shah

Joint Managing Director

Kiran Shah is a member of the Association of Chartered Certified Accountants. After initially working in a private accountancy practice, he moved into industry and, since 1978, has been involved extensively in the toy industry, notably in his role in jointly heading up a successful management buyout of Merit Toys Limited in 1981 and its subsequent sale to Bluebird Toys plc in 1988. He jointly established the original business of The Character Group plc with Mr King and Mr Kissane in April 1991.

Kiran is jointly responsible with Mr Diver for the setting and implementation of the group’s corporate and competitive strategy and managing its commercial affairs and is responsible for the Group’s financial management, accounting, tax and legal affairs.

Hamun Shah

Group Finance Director

Hamun Shah (no relation of Kiran Shah) was appointed to the Board on 1 February 2025.  Hamun joined the Company in March 2024 as the Group Chief Financial Officer and has had an immediate impact on all aspects of the business with which he has become involved.  Hamun joined the Company from Prada Group (one of the World’s top luxury Fashion Houses) where he was employed from 2002 variously as its UK Financial Controller, then its Group Financial Controller and rising to the level of Group Chief Financial Officer of Church Group (a subsidiary within Prada Group famous for its shoes) and Head of Finance at Prada Retail UK Ltd reporting respectively to the Church Group Chief Executive Officer and the Prada Group Chief Financial Officer.

Hamun qualified as a Chartered Accountant in 1999 and, prior to joining Prada Group, served as an audit Manager at KPMG from 1999 – 2002.

Hamun has also served since March 2023 as an independent non-executive director of SATRA (an independent research and testing organisation established in the UK in 1919) and chairs its Audit and Pension committees.

Hamun is responsible for the Group’s financial management, accounting and taxation.

Joseph Kissane

Managing Director - Character Options Limited

Joe Kissane has considerable sales expertise both at retail and supplier base in and outside the toy industry, gained over a period of over 40 years, notably with such companies as Nabisco, Lego and Tonka. He is one of the founders of the Group and is a senior committee member, charity secretary, trustee and past chair of the Toy Industry’s leading children’s charity The Fence Club.

Joe has direct responsibility for the sales and operational management of the Group’s principal UK trading subsidiary Character Options Limited, including overseeing relations with customers.

Jeremiah Healy

Group Marketing Director

Jerry Healy joined Character Options Limited (the Group’s principal trading subsidiary) in 2004 as Head of Marketing; he was promoted to Marketing Director in 2006 and then became Group Marketing Director in February 2016.  He has a wealth of marketing experience gained within the toy industry; prior to joining the Group he worked with Hornby Hobbies, Matchbox and Mattel, both in the UK and Europe and also at Sony Computer Entertainment Europe.  Jerry holds a Bachelor of Arts (BA) degree in Business Studies.

Jerry is responsible for setting and managing the Group’s product and customer focused marketing plans.

Jonathan Shearman

Non-Executive Director

Jonathan Shearman was appointed to the Board in June 2022.  He has broad stockbroking and investment banking experience, particularly in the fields of merger and acquisitions, strategic planning and forecasting.  He served as an independent non-executive director of Trifast plc, which is a premium listed company on the London Stock Exchange’s main market, from 2009 and was appointed as its Chair from April 2020.  Jonathan stepped down from the board at Trifast plc in September 2023.

Jonathan is Chair of the Remuneration Committee and is also a member of each of the Audit and Nominations Committees.